| When Paige Peters’s advisor for her masters project at Marquette University suggested she take her project and turn it into a business, she was dumbfounded. A student of science, Peters had a dream to help deliver clean water quickly, and as part of her masters program, in 2016, she had been working on developing a new technology to treat sewage in just 30 minutes. But not once in her life had she ever considered the business world or ever learned a thing about setting up a company.
Fast-forward to today, and Rapid Radicals Technology LLC, founded by Peters, is one of the most promising startups in the environmental sector. The company aims to help with the cleanup and recovery process in the aftermath of sewage overflows, floods and storms by replacing water treatment infrastructure with her revolutionary new process.
Her system is now in testing on a huge shipping container in Lake Michigan. Under current technology, the treatment of sewage usually takes between eight and 14 hours. Peters’s process is a staggering 16 times faster, rapidly cleaning sewage and turning it into pure, drinkable water in half an hour.
The company was able to get this far thanks to grants from a scientific community that recognized the incredible potential of her innovation. She won a $50,000 grant from Marquette’s Enterprise Seed Fund shortly after launch and has since raised somewhere around $1.4 million, including a sizable chunk from the National Science Foundation’s Small Business Innovation Research fund.
Her lack of expertise in business has clearly not held her back at all, even though it almost made her choose the wrong name for the company. Originally, she planned to name it Radical Waters until her late comical realization that it sounded like a water park. Thankfully, she came around before it was too late and appears set to become an important name in the history of green technology. |